Ruinart
CEO
Frédéric Dufour
Creation date
1729
Headquarters
4, rue des Crayères, 51100 Reims - France
IdentityRUINART
The House of Ruinart laid the first foundation stone of the history of champagne. Elegance, refinement, purity, light and its emblematic grape variety of chardonnay form its DNA and make it a true timeless and modern icon. It draws the power of its creations from three centuries of history. The balance between its origins and its bold promises is the key to its success and makes it a House that is perpetually contemporary.
Frédéric Dufour
President & CEO of the House of Ruinart
2029
RUINART’S300TH ANNIVERSARY
8
KM OF CHALK MINES 38 METERS BELOW GROUND
2020
PACKAGING SECOND SKIN
Visuals representative of Ruinart campaigns, products, and identity
Visuals representative of Ruinart campaigns, products, and identity
ICON
ARCHITECTURE
The House of Ruinart’s chalk mines are like underground cathedrals of chalk that were first exploited during the Gallo-Roman period. These grandiose cellars were classified as a historical monument in 1931. They were dug by hand – the deepest measuring 38 meters in height beneath the vault – and their numerous tunnels criss-cross over a length of more than eight kilometers. Luminous white, these chalk mines spread over three levels offer a total absence of vibrations and a constant temperature and hygrometry: the ideal conditions for the fermentation and maturation of Ruinart cuvées. Over time, they have been the historic and privileged witnesses of the House’s greatest moments.