DARE – Disrupt, Act, Risk to be an Entrepreneur – is the LVMH Group’s intrepreneurial program, launched in 2017.

DARE channels LVMH’s entrepreneurial spirit, inviting every one of the Group’s talents to suggest innovative ideas that can be turned into concrete solutions.

DARE offers our talents an opportunity to contribute directly to the Group’s growth and transformation.

DARE figures at the heart of LVMH’s entrepreneurial vision. The fast-growing DARE community already counts over 15,000 people from every Maison, métier and region across the Group.

The DARE collaborative platform is open to everyone, encouraging people to pitch innovative ideas, share with colleagues and collaborate. The thousands of ideas posted represent a tremendous opportunity to leverage the collective intelligence available within LVMH.

Frequent DARE events – both in-person and online – give participating employees the tools and methodologies they need to drive their projects forward. Throughout their project, they are guided by mentors, including CEOs of LVMH Maisons and outside experts, to assist them in refining their business model, testing their prototype and preparing their final pitch. This approach provides a unique opportunity for participants to see how their project stands up under the discerning appraisal of seasoned experts.

Following each session, future intrapreneurs are invited to pitch their project to a jury comprising LVMH Group executives, joined by outside experts and entrepreneurs. The winning teams are supported by LVMH sponsors to guide them as they develop their project.

The program has already led to the launch and acceleration of some 52 innovative projects, including Nona Source – the first ever resale platform for fabrics and leathers from leading French fashion houses) – and Heristoria, a platform that curates and sells iconic vintage products from LVMH Maisons.