STELLA by Stella McCartney
CEO
Stéphane Delva
Creation date
25 août 2022
Headquarters
LVMH, 24-32 rue Jean Goujon, 75008 Paris
IdentitySTELLA by Stella McCartney
STELLA by Stella McCartney was launched in August 2022.Born to a family of creators who were legendary in public, but ordinary at home, Stella was raised in both the city and the countryside. She was inspired by her late mother, Linda – a photographer, vegetarian and animal rights activist with an appreciation for beauty and nature.After pioneering conscious luxury fashion, Stella McCartney is now committed to changing the beauty world.STELLA is a responsible alternative to luxury skincare, an Alter-Care™. A new approach developed in partnership with LVMH Beauty Division, that supports caring for ourselves and Mother Earth in perfect harmony.Rooted in nature, with Stella’s vegan and cruelty-free principles at its heart, our ‘conscious luxury’ skincare line consists of three essential products – a cleanser, a serum and a moisturising cream – that never compromise on results.STELLA, skincare with a clear conscience.
We are one with nature. By living in harmony with her, we care for ourselves and the planet equally.
Stella McCartney
founder of STELLA
3
SKINCARE PRODUCTS AT LAUNCH
99%
NATURAL-ORIGIN INGREDIENTS
100%
VEGAN
Visuals representative of STELLA by Stella McCartney campaigns, products identity, and savoir-faire
Visuals representative of STELLA by Stella McCartney campaigns, products identity, and savoir-faire
ICON
A true innovator with a pioneering spirit and unique perspective – Stella has always advocated for an alternative route. A more mindful approach that leads to caring for ourselves and Mother Earth in perfect harmony.
Stella McCartney graduated from Central St Martins in 1995 and by 1997 she was appointed the Creative Director of Chloe. In 2001, Stella McCartney launched her eponymous luxury fashion house and showed her first collection in Paris.
A lifelong vegetarian, she has never used leather, feathers, skin or fur in any of her designs since day one – a revolutionary stance, then and now. Since those first seeds were planted, the brand has continued to grow its sustainability thought leadership through material and supply chain innovation, partnerships and more.
Stella McCartney graduated from Central St Martins in 1995 and by 1997 she was appointed the Creative Director of Chloe. In 2001, Stella McCartney launched her eponymous luxury fashion house and showed her first collection in Paris.
A lifelong vegetarian, she has never used leather, feathers, skin or fur in any of her designs since day one – a revolutionary stance, then and now. Since those first seeds were planted, the brand has continued to grow its sustainability thought leadership through material and supply chain innovation, partnerships and more.
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