Christian Dior

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CEO

Delphine Arnault

Creation date

1947

Headquarters

30, avenue Montaigne
75008 Paris - France

IdentityCHRISTIAN DIOR

“Whatever you do – whether for work or pleasure – do it with passion! Live with passion,” wrote Christian Dior. Well before he embarked on his destiny as a couturier, Christian Dior was fascinated with art. The young Normandy native and several friends opened an art gallery when he was just 23. In 1938 he learned the métier of pattern cutter with Robert Piguet and three years later began working as a designer for Lucien Lelong. Right from the founding of his Maison in 1946, he transformed his dreams into irresistible creations, seeking to break with the somber war years by elevating pure joy. His visionary spirit celebrated and enchanted women the world over. In only ten years, Monsieur Dior revolutionized the conventions of elegance and femininity, designing collections infused with dreams.

Notre Maison réinvente l’héritage et les savoir-faire inestimables insufflés par Monsieur Dior, un rêve symbole de la haute couture parisienne. Nous souhaitons partager avec nos clients, à travers le monde, des valeurs telles que l’excellence, l’innovation et l’audace.

Delphine Arnault

CEO Christian Dior

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AVENUE MONTAIGNE DIOR’S LEGENDARY ADDRESS
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BOUTIQUES AROUND THE WORLD
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CHRISTIAN DIOR'S LUCKY NUMBER

ICON

Boldly proclaiming the New Look, the Bar jacket was unveiled at Christian Dior’s very first fashion show on February 12, 1947, affirming a timeless essence and an enduring beauty that is continually revisited. Like a work of architecture, the Bar jacket has been reinvented season after season, transcending trends and periods, an eternal icon of the House.

Bar suit, haute couture collection Spring-Summer 1947. Photo © Laziz Hamani

INSPIRATION

Christian Dior was the designer of dreams. As soon as his House was founded in 1946, and consecrated by the revolution of the New Look, his visionary spirit never ceased to glorify women all over the world. “Fabric is the sole vehicle of our dreams (…). Fashion, in sum, comes from a dream, and dreaming is an escape,” he wrote. Season after season, this exceptional heritage is reinvented by the singular creative passion, force and modernity of the House’s Creative Directors who – from haute couture to perfumes – make the Dior magic live on with audacity, excellence of savoir-faire and its unique beauty of the gesture.

SAVOIR-FAIRE

Christian Dior’s most precious heritage, savoir-faire inspired by excellence, is celebrated in every creation crafted by the House, from haute couture to ready-to-wear, from jewelry to home accessories. Exceptional craftsmanship embodies the alchemy between the preservation of time-honored technique and perpetual innovation.

30 AVENUE MONTAIGNE

“It had to be 30, avenue Montaigne. I will set up shop here and nowhere else!” Christian Dior seemed predestined to fall for this now legendary townhouse, which became the heart of Dior, synonymous with Parisian elegance, a kingdom of dreams where continually reinvented icons were first born.

INSPIRATION

Looks from the 2023 Dior Fall Show in Mumbai, India — 2023 Dior Fall ShowMumbai, India

DIOR COMMITS TO RETHINKING TOMORROW'S FASHION

Nature always held a special place in the heart of Christian Dior. Perpetuating this deep admiration, the House of Dior today operates as a creative laboratory in motion, open onto the world, its challenges and its cultures, to dream up timeless, sustainable and responsible icons, with the aim of building a more desirable future.