Cover - Benefit Cosmetics

Benefit Cosmetics

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CEO

Christie Fleischer

Creation date

1976

Headquarters

595 Market Street, 30th Floor, San Francisco, CA 94105 – United States

IdentityBENEFIT COSMETICS

Benefit Cosmetics was founded in 1976 by twins Jean & Jane Ford in San Francisco in a quest to shake up the status quo and redefine beauty as whatever makes you feel good. 

Since then, Benefit has served up innovative, uncomplicated beauty products & services...always with a fun, creative twist. Our iconic product packaging, whimsical names, and the irreverent spirit behind everything we do are an invitation to embrace the joy in beauty. 
As the first brand to bring brow waxing out of the backroom and into the window of our boutiques, we made brows our obsession and eventually became the #1 brow brand worldwide*.  

The relentlessly innovative, never-say-never spirit of our founders is why today, Benefit has reached prestige powerhouse status, operating in 50+ countries with 3,200+ locations worldwide and growing. So, whether you want a beauty solution you can trust or just need a good laugh, Benefit has your brows AND your back. 
  

*Based on estimated total global prestige brow product retail sales January – December 2023 
Benefit has stood out in a crowded beauty landscape by staying true to our unique DNA, making our own rules, and having plenty of fun along the way. Fueled by our relentlessly innovative, let’s-make-it-happen culture, we are on a mission to make beauty radically feel-good with inventive solutions that inspire the fun-loving, fearless individual in all of us.

Christie Fleischer

Chief Executive Officer

Christie Fleischer, Chief Executive Officer © Benefit Cosmetics
  • +$26M

    RAISED GLOBALLY THROUGH BOLD IS BEAUTIFUL CHARITY PROGRAM

  • 1ST

    BROW BRAND WORLDWIDE (BASED ON ESTIMATED GLOBAL PRESTIGE BROW PRODUCT RETAIL SALES JAN. - DEC. 2023)

  • +5,000

    GLOBAL BROW & BEAUTY EXPERTS

Visuals representative of Benefit Cosmetics campaigns, products and identity

Visuals representative of Benefit Cosmetics campaigns, products and identity

Twins Jean & Jane Ford founded Benefit Cosmetics in 1976. 

ICON

This tint is IT.

Our first bestseller, a rose-tinted lip & cheek stain, has been making customers blush since 1976.
Today, Benetint is hotter than ever—one is sold every 13 seconds*!
Dot it, blend it, and fall in love. 

*Source: Benefit Cosmetics, based on units sold globally of Benetint product, January 2023 - December 2023 
The iconic product : the Benetint

SAVOIR-FAIRE

Since 1976, Benefit has been at the forefront of making beauty radically feelgood with inventive solutions that pack a punch and serve a smile. Today, Benefit is the #1 brow brand worldwide* and is known for iconic products—including Benetint, The POREfessional primer, and BADgal BANG! Mascara—and personalized services from our 5,000+ Brow & Beauty Experts around the globe. *Based on estimated total global prestige brow product retail sales January – December 2023

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