Fresh

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CEO

Ada Lien

Creation date

1991

Headquarters

130 5th Avenue, New York NY

IdentityFRESH

The most inspiring skincare brand, fresh harnesses nature’s potency from around the world to awaken senses and transform skin. Placing sensoriality at the heart of performance, fresh creates multi-sensorial indulgences that feel as good as they work. The brand was founded as a shop in 1991 by Lev Glazman and Alina Roytberg, creative visionaries driven by their curiosity about natural time-honored remedies and extraordinary experiences for the skin. An LVMH Maison since 2000, fresh today is a global company based in New York offering skincare, lip care, bodycare, and fragrance in over 25 countries. The brand is committed to nurturing the skin of the earth for a thriving, harmonious world that is forever fresh.

Hope, rejuvenation, purity, originality, innovation, modernity… the same words you think about when looking up at the blue sky. This is what fresh represents—the blue sky of hope.

Alina Roytberg & Lev Glazman

30+
YEARS OF SKINCARE EXPERTISE
3+
YEARS TO FORMULATE EACH PRODUCT FROM SCRATCH
1
SOY FACE CLEANSER SOLD EVERY 30 SECONDS GLOBALLY

ICON

2,000 years ago in ancient Rome, the renowned physician Claudius Galenus was known to treat gladiator wounds with his salves. Over 20 years ago, fresh co-founder Lev Glazman discovered a recipe of Galenus’ credited to be the world's first cream, which became his muse for Crème Ancienne. Inspired by the original recipe's ratio of oils and waxes, fresh's iconic cream is handmade in small batches in a monastery.

INSPIRATION

At fresh, we unearth and elevate nature’s untapped power to awaken skin’s potential. Our natural ingredients and sources are selected for their quality and potency, and we utilize curated extraction processes to maximize their performance on skin. We push the boundaries of science in fresh new ways, testing and trying until we create something as original as it is potent. Over 200 highly specialized experts—from skin biologists and botanists to sensorial scientists—take up to three years to thoughtfully formulate each of our products with scientific craftsmanship.

FOREVER fresh

Because nature is our destination for innovation, fresh is committed to protecting biodiversity where it sources ingredients around the world. The brand is helping to regenerate diverse ecosystems with local communities for the health of our planet and our future. Our sustainability journey also includes engaging with future generations and helping youth thrive with access to nature.