LVMH at Club France: an immersive space to celebrate victorious French athletes

LVMH is present at Club France, the official fan zone for Team France during the Olympic and Paralympic Games Paris 2024. LVMH is hosting a stand in the heart of this exceptional venue to bring visitors an unforgettable immersive experience and welcome all the victorious athletes of the French team.

Club France, the hub of celebrations  

Located in the center of the Parc de la Villette in Paris, Club France will welcome celebrations of Team France medal winners and show Olympic events on giant screens. The beating heart of Team France, Club France will be open to fans all day and into the night with a great program, including live broadcasts of final rounds, live celebrations of medal winners, concerts and DJ sets, standup shows and more. Club France is the place to be to experience all the action and celebrate the Olympic and Paralympic Games Paris 2024.   

The LVMH space is channeling this spirit with an agenda centered on celebrating sporting excellence and the Group’s savoir-faire. 

A special exhibition showcasing LVMH’s contributions to the Olympic and Paralympic Games Paris 2024   

The LVMH stand instantly plunges visitors into the universe of the Olympic and Paralympic Games Paris 2024. An exhibition features creations for the event by LVMH Maisons, including a replica of the torch carried during the Paris 2024 Olympic and Paralympic Torch Relays – of which Sephora is a partner – plus the Dior outfits for the Opening Ceremony of the Olympic Games Paris 2024, Berluti’s outfits for Team France at the Opening Ceremonies of the Olympic and Paralympic Games Paris 2024, the Olympic and Paralympic Games medals designed by Chaumet, and the Louis Vuitton Medals and Torches Trunks. A “Craft Corner” will showcase some of the tools used to make these different creations.  

Visitors can also write messages of encouragement and congratulations, which are then handed to the athletes in the medallists' box. 

The medallists’ stand 

Adjacent to the stage where the heroes of the day greet the public, the LVMH medal winners' stand is dedicated to the athletes.

The winners’ stand is reserved to athletes before they go to the podium to receive their medals. It will have a Sephora corner to touch up makeup, a bar by Moët Hennessy and a lounge. Athletes are also photographed with their medals so Team France victories can be displayed on a special wall in the room. 

An immersive journey into the heart of LVMH Maisons  

The Maison of All Victories brings an integrated phygital experience to the LVMH stand. This interactive digital platform invites visitors to pass through five themed windows to discover the fascinating world of LVMH Maisons while paying tribute to the athletes supported by the Group. The immersive experience is enriched with a 3D digital platform accessed via QR codes for a total immersion into the strategic partnership between LVMH and Paris 2024. 

In addition to the exhibition and The Maison of All Victories, the LVMH stand will propose an extensive array of events and content, including films about LVMH Maisons, photos of athletes, stories and an interactive quiz, enabling visitors to enjoy a total LVMH experience.  

The LVMH stand at Club France is a must for all fans of excellence in both sports and exceptional craftsmanship. A unique opportunity to discover the universe of LVMH Maisons and legendary athletes and revel in the spirit of the Olympic and Paralympic Games Paris 2024.