LVMH Unveils New Employer Brand Campaign: “Where Dreams Become Careers”

LVMH is launching a new employer brand campaign that reaffirms its commitment to its talents, empowering them to fully express their potential and thrive in a unique career playground.

The Group is the only player present in every major sector of the luxury industry, and this unparalleled ecosystem serves as a key competitive advantage for retaining, developing, and attracting top talent.

“At LVMH, we believe our talented people are the key to our success. “Where Dreams Become Careers" is more than just a marketing campaign; it is a promise we made—and continue to make—to all our employees: their personal development, ambitions, and dreams are at the heart of our focus”, says Chantal Gaemperle, LVMH Group Executive Vice President of Human Resources and Synergies. “This new campaign celebrates inspiring profiles and remarkable career journeys that we have crafted with our employees. After all, our greatest source of talent—the most skilled and high-performing individuals—already lies within our Group.”

With over 75 Maisons across six sectors, a presence in 80 countries, 190 nationalities and four generations represented, more than 500 métiers spanning the entire value chain—from raw material sourcing to product manufacturing and distribution—LVMH offers a unique environment that aligns with the ambitions of its 213,000 employees.

In a group that hires nearly 60,000 new talents each year, the priority is to foster employee development and to enhance in-house career opportunities. As a true “Talent Partner”, the HR function plays a key role in supporting career development within the Group by offering training programs tailored to industry challenges, and by facilitating career paths between Maisons, roles and countries. In 2023, 78% of permanent employees worldwide have received training, and 18,000 benefited from internal mobility— a figure that is expected to grow in the coming years.

The "Where Dreams Become Careers” campaign aligns with LVMH's new brand purpose, "The Art of Crafting Dreams”, and showcases the career journeys of 12 employees. From Paris to Shanghai, Milan to New York, and across various departments—Operations, Retail, Finance, and Human Resources—spanning sectors like Beauty, Fashion, Watches & Jewelry, and Wines & Spirits, these individuals highlight the unique career playground LVMH offers its people. And each employee has embraced these opportunities to turn their career dreams into reality.

The campaign will launch in multiple phases on September 30 across print and digital, both organic and paid, showcasing LVMH’s ecosystem and the diversity of its employees, their métiers and their personalities. It will initially be rolled out in France, Italy, and the U.S., followed by China and the Southeast Asia & Oceania region.